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Infiniti

Infiniti
Division
Industry Automotive
Founded 1989
Headquarters Hopewell Centre, Wan Chai, Hong Kong
Area served
Worldwide
Key people
Roland Krüger, President
Products Luxury vehicles
Parent Nissan
Website www.infiniti.com

Infiniti (インフィニティ Infiniti?, IPA: [inɸinʲiti]) is the luxury vehicle division of Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989 in North America. The marketing network for Infiniti-branded vehicles now includes over 230 dealers in over 15 countries.

The Infiniti marque is not used in Japan. However, the Infiniti Q50 is sold as a Nissan Skyline in Japan and retains Infiniti badging, though without the Infiniti brand or name. Also, the original Q45 was sold as the Nissan Infiniti Q45 in Japan from November 1989 until 1996.

Infiniti models have direct equivalents in the Japanese domestic market Nissan lineup. The Infiniti G as the Nissan Skyline sedan and coupe and previously the Nissan Primera, Infiniti M as the Nissan Fuga and previously the Nissan Leopard, Infiniti EX as the Nissan Skyline crossover, and Infiniti Q45 as the Nissan Cima. The Infiniti FX has no Nissan equivalent and is not sold in Japan.

In 2012, Infiniti moved its global headquarters from the Nissan corporate building in Yokohama and incorporated in Hong Kong as Infiniti Global Limited, with Carlos Ghosn intending for Infiniti to have a greater focus on the burgeoning luxury market in mainland China as it forecast the country to become the largest luxury car market. Johan de Nysschen was appointed to head the Infiniti division in 2012. De Nysschen left the company as of August 2014 to become CEO of Cadillac. Infiniti Chairman Andy Palmer assumed de Nysschen's responsibilities. Nissan appointed Roland Krüger, former head of BMW's Asian division, as president of Infiniti after the chairman of the marque, Andy Palmer, resigned to join Aston Martin in September 2014.


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