Industrial musical

An industrial musical is a musical performed internally for the employees or shareholders of a business, to create a feeling of being part of a team, to entertain, and/or to educate and motivate the management and salespeople to improve sales and profit. It can be used to increase staff awareness of public relations, advertising, marketing or corporate image.

Other terms for industrial musicals include the corporate musical or industrial show, but the latter can also refer to trade shows, which are publicity events organized by businesses in a specific industry to promote their products to potential buyers.

Industrial musicals are not restricted to corporations or to businesses involved in industry. They should not be confused with industrial music, or with musicals produced by businesses to be seen by the general public, for example, Disney's stage production of The Lion King.

Industrial musicals originated from company songs, anthems and jingles for promoting enthusiasm among workers. The songs were brought in by the management, as opposed to worker-created work songs. Internal musical groups could be formed to encourage company loyalty, keep employees happy, and to help advertise the company to the public. Early 20th century examples include IBM's internal songbook Songs of the IBM, and the Larkin Soap Company which organized community singing and had a women's drum corps, an orchestra, a ukulele club, and daily recitals on a pipe organ.

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