IndieWire
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Type of site
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Independent filmmaking news, progressive |
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| Available in | English |
| Owner | Penske Media Corporation |
| Slogan(s) | filmmakers. biz. fans. |
| Website | indiewire |
| Alexa rank |
 4,867 (April 2014[update]) |
| Commercial | yes |
| Registration | Optional |
| Launched | Newsletter: 15 July 1996 Website: January 12, 1998 |
| Current status | Online |
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Content license
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All rights reserved. Use permitted with copyright notice intact. |
Established in 1996, IndieWire (sometimes stylized as indieWIRE or Indiewire) is a film industry and review website. As of January 19, 2016, Indiewire is a subsidiary of Penske Media. It has a staff of about 20, including publisher James Israel, and Editor-in-Chief Dana Harris.
The indieWIRE newsletter launched on July 15, 1996, billing itself as "the daily news service for independent film." Following in the footsteps of various web- and AOL-based editorial ventures, indieWIRE was launched as a free daily email publication in the summer of 1996 by New York and Los Angeles based filmmakers and writers Eugene Hernandez, Mark Rabinowitz, Cheri Barner, Roberto A. Quezada and Mark L. Feinsod. Initially distributed to a few hundred subscribers, the readership grew rapidly, passing 6,000 in the fall of 1997.
In January 1997, indieWIRE made its first appearance at the Sundance Film Festival to begin their coverage of film festivals. It offered indieWIRE: On The Scene print dailies in addition to online coverage. Printed on site, in low tech black and white style, the publication was able to scoop traditional Hollywood trade dailies Variety and The Hollywood Reporter due to the delay these latter publications had for being printed in Los Angeles. Due to a zealous staff that was willing to print and distribute said dailies at all hours of the day and night, often handing them out to audiences waiting on line for films, indieWIRE was soon dubbed The School Paper. While the style and look of the print dailies improved over the years, the nickname stuck.
The website indieWire.com launched on January 12, 1998, and indieWIRE announced it would be charging for services. While met with cautious optimism by Wired magazine, the experiment failed and indieWIRE returned to a free service less than a year later.
The site was acquired by Snagfilms in July 2008. On January 8, 2009, indieWIRE editor Eugene Hernandez announced that the site was going through a re-launch that has been "entirely re-imagined."
In 2011, with the launch of a redesign, the site changed the formal spelling of its name from indieWIRE to Indiewire.
In 2012, Indiewire won the Webby Award in the Movie and Film category.
indieWIRE is said to cover lesser-known film events ignored from the mainstream perspective. In Wired, Janelle Brown wrote in 1997:
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