Penske Media Corporation
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Formerly called
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Velocity Services Mail.com Media |
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| Industry | Digital media, publishing, information services |
| Predecessor | Mail.com Media Corporation |
| Headquarters | United States |
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Key people
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Jay Penske (Founder-CEO) |
| Owner | Jay Penske (Controlling Shareholder) |
| Subsidiaries |
Deadline.com Fairchild Fashion Media Indiewire Boy Genius Report Variety TVLine |
| Website | pmc |
Penske Media Corporation (PMC) is an American digital media, publishing, and information services company founded in 2003. PMC publishes more than 22 digital brands, including a joint venture in India with ZEE TV for its India.com brand. The company also produces more than 50 annual events and conferences as well as housing a research and emerging data business. PMC brands include PMC Studios, WWD, WWD.com, Footwear News, M, Deadline.com, Variety magazine, Variety.com, CricketCountry.com, HollywoodLife, Beauty Inc, GoldDerby.com, India.com, Movieline, TVLine, BGR, AwardsLine, @Hollywood, LA411, NY411, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards. The company is headquartered in Los Angeles, California and New York, NY with 11 offices around the world.
In 2003, Jay Penske founded PMC — a business that started as Velocity Services Incorporated ("VSI"), an affinity marketing and Internet services company that later briefly operated as Interactive Digital Publishing Group. The company acquired the mail.com domain, was renamed Mail.com Media Corporation ("MMC"), and re-launched the domain as a new service in 2007. The company then successfully created, built, and sold (Mail.com), which was at the time the 5th largest web portal, to United Internet.
In 2008, the company raised $35 million of venture capital financing from an investor group led by Quadrangle Capital Partners. In 2009 it bought Deadline Hollywood Daily, an entertainment industry insider blog, from its founder Nikki Finke, in a cash and stock earnout transaction valued at $10–15 million.
On April 27, 2010, Mail.com Media Corp. announced it had acquired American technology blog 'Boy Genius Report' via a press release posted on Boy Genius's website. The Boy Genius Report announced its intentions to relocate its website to newly acquired "www.bgr.com", which was launched in May 2010. In November 2010, the company launched TVLine.com, a consumer TV focused website, operated by co-founder and Editor in Chief Michael Ausiello, formerly of Entertainment Weekly, Oncars.com, and purchased 40% of India.com, one of the largest internet providers in Asia and which carries MMC content.
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