InTheMix
| Privately held | |
| Industry | Digital media |
| Founded | 2000 |
| Headquarters | Surry Hills, New South Wales, Australia |
|
Key people
|
Neil Ackland, CEO |
| Products | Junkee AWOL.com FasterLouder inthemix Mess+Noise |
| Website | JunkeeMedia.com |
Junkee Media, formerly known as Sound Alliance, is a digital media company based in Australia. According to the company, Junkee Media's websites attract a monthly audience of over 2 million unique browsers. Nearly 70 per cent of the website's traffic comes from mobile devices and the biggest referrer to the network is Facebook.
Junkee Media was founded in 2000 when Matt Callander, Libby Clark and Andre Lackmann launched their dance music website inthemix. The website began as a part-time hobby for the three, who were soon joined by Neil Ackland. Ackland discovered the site online and got in touch with its creators.
Sound Alliance acquired Mess+Noise in October 2008 from failed media group Destra Corporation.Mess+Noise had been operating since 2005 when it began as a bimonthly print publication.
Sound Alliance launched Junkee in March 2013, an online title aimed at an audience aged 18 to 29 years. The publisher told its audience that Junkee would be built on principles uncovered in a comprehensive youth survey of a few thousand 18- to 29-year olds. Sound Alliance used Junkee to trial native advertising which by October 2014 it used across all of its publications.
Sound Alliance formally rebranded itself as Junkee Media in July 2015. CEO Neil Ackland told media the name change reflected the company's transformation from being a music-only publisher to becoming a youth-focused lifestyle publisher.
In 2016, Ooh Media, a publicly listed Australian outdoor advertising company, bought 85% of Junkee Media for $11.05 million.
Junkee was named media brand of the year at the 2014 Mumbrella Awards. Qantas and Junkee Media's AWOL was named the content marketing strategy of the year in 2015.
In 2011, Sound Alliance was named to the Digital Media Top 10 Power Index, lauded for disrupting their larger traditional media competitors.
Sound Alliance was named one of Australia’s best places to work in both 2010 and 2009 by the publication BRW.
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Wikipedia