InMobi
| Independent | |
| Industry | |
| Founded | 2007 (As mKhoj) |
| Founder | |
| Headquarters | Singapore |
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Area served
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World Wide |
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Key people
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Number of employees
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1500 |
| Website | inmobi.com |
InMobi is a global mobile advertising and discovery platform that reaches over 1.5 billion unique mobile devices worldwide. The platform enables consumers to discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices. Their mobile-first platform allows brands, developers and publishers to engage consumers through mobile advertising.
The company was founded in 2007 under the moniker mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal. In 2008, it was enhanced from SMS-based services to mobile advertising and rebranded as InMobi. The company is backed by Soft Bank, Kleiner Perkins Caufield & Byers and Ram Shriram's Sherpalo Ventures.
InMobi has raised a total of US$215.6 million in three rounds of funding – US$0.5 million in 2007, US$7.1 million in Series A funding in 2008, US$8 million in Series B funding in 2010, US$200 million in Series C funding in 2011.
InMobi has 22 offices in 17 countries across 5 continents and employs around 1000 people. InMobi provides mobile advertising solutions and competes with Facebook and Google on the mobile advertising front.
InMobi started off in 2007, when it was known as mKhoj (mobile khoj), providing SMS-based search engine services. Started by the four founders out of a residential apartment in Mumbai, it has since grown into one of India’s first Unicorns. The founders later felt the need to rebrand to InMobi as the company shifted focus from mobile search to mobile advertising. The company initially focused on growing the business in emerging markets such as Asia, Africa and entered the US in 2009. By this time, InMobi had already established their presence in the developing nations. ‘InMobi’ was also thought to be easier to pronounce in English as compared to mKhoj – which is a derivative of the Hindi word for ‘search’.
The first round of funding of US$0.5 million InMobi (then mKhoj) received was from Mumbai Angels in August 2006. After rebranding the company from mKhoj to InMobi, they received Series A funding of US$7.1 million from Kleiner Perkins Caufield & Byers in 2008, and Series B funding to the tune of US$8 million in 2010.
In 2011, the start-up raised US$200 million from Softbank. The investment was doled out in two tranches — US$100 million in 2011 and the rest in 2012.
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