Imitation of Christ (designs)
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Formerly called
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Imitation of Christ |
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| Industry | Fashion |
| Founded | 2000 Los Angeles, California, U.S. |
| Founder |
Tara Subkoff Matthew Damhave |
| Owner | Tara Subkoff (2001-2007; 2012-present) Josh Sparks (2007-2008) |
Imitation of Christ is a conceptual art project and fashion label started by former American art students Matthew Damhave and Tara Subkoff. The project initially began as an art collective, evolving into a fashion line made up of entirely recycled pieces of clothing, which Subkoff and others hand-sewed. The group enacted "guerrilla"-style fashion shows, with models including Scarlett Johansson and Chloë Sevigny.
In 2007, Subkoff sold the brand, but re-adopted it under the shortened title Imitation in 2012.
Originally conceived as an art collective in 2000, Imitation of Christ was founded by former art students Tara Subkoff Matthew Damhave. Subkoff had dropped out of art school and had worked as an actress prior to forming the project. The project, according to Subkoff, was quickly "confused" by many to be a fashion line, which led to the pair designing a total of four collections together before Damhave left the project in 2001. Named after the fifteenth-century devotional text of the same name, as well as a Psychedelic Furs song, their shows were theatrical, political (one season, they demanded money from guests and donated it to charities), while simultaneously intriguing fashion editors with beautiful clothes. In its earliest forms, Subkoff appointed Chloë Sevigny as the line's creative director. The exhibitions were described as guerrilla in style, with their early shows being held in a funeral parlor in the Manhattan's East Village. Models who wore the pieces for runway shows included actress Scarlett Johansson, and included both men's and women's pieces.
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