If You're Reading This It's Too Late
| If You're Reading This It's Too Late | ||||
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| Mixtape by Drake | ||||
| Released | February 13, 2015 | |||
| Recorded | 2013–15 | |||
| Genre | ||||
| Length | 68:40 | |||
| Label | ||||
| Producer |
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| Drake chronology | ||||
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| Singles from If You're Reading This It's Too Late | ||||
| Professional ratings | |
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| Aggregate scores | |
| Source | Rating |
| AnyDecentMusic? | 7.4/10 |
| Metacritic | 78/100 |
| Review scores | |
| Source | Rating |
| AllMusic |    |
| The A.V. Club | B− |
| The Daily Telegraph | |
| Entertainment Weekly | B+ |
| The Guardian | |
| Los Angeles Times | |
| NME | 6/10 |
| Pitchfork | 8.3/10 |
| Rolling Stone | |
| Spin | 7/10 |
If You're Reading This It's Too Late is the fourth mixtape by Canadian rapper Drake. It was released through the iTunes Store without prior announcement on February 13, 2015, by Cash Money Records. The physical edition of the project was released by Cash Money Records; as well as OVO Sound, Young Money Entertainment and Republic Records. There is a debate upon whether this project is a mixtape or a studio album; although it was released commercially through his record label, Drake himself referred to the project as a mixtape.
The mixtape received generally positive reviews and debuted at number one on the Billboard 200, with three-day sales of 495,000 copies and 40,000 for online streaming credits, making this Drake's fourth time at the top of the chart. The album also broke Spotify's first-week streaming record with over 17.3 million streams in the first three days. The record was previously held by Drake himself, with his album Nothing Was the Same (2013), with 15.146 million streams in the first week.
In July 2014, Drake announced the title of his fourth studio album to be Views from the 6, upon which recording had reportedly not begun. In November 2014, in an interview, Toronto Raptors basketball player DeMar DeRozan mentioned that Drake is intending to release a mixtape for January 2015. On February 12, 2015, Drake released a short film titled Jungle, which featured snippets of new songs such as "Know Yourself" and "Jungle".
In an interview with HipHopDX, DatPiff founder Kyle Reilly revealed that Drake was initially in talks to release If You're Reading This It's Too Late as a free download on DatPiff hosted by DJ Drama, before Cash Money Records intervened. Due to its release via digital download outlets such as iTunes and Amazon Music as well as physically in vinyl and CD formats, contractually it is considered his fourth studio album for Cash Money Records.
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