I Love New York
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| Owner | NY Department of Economic Development |
|---|---|
| Country | United States |
| Introduced | July 15, 1977 |
| Registered as a trademark in | 73758742 |
| Website | www |
I Love New York (stylized I ❤ NY) is both a logo and a song that are the basis of an advertising campaign and have been used since 1977 to promote tourism in New York City, and New York State. The trademarked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not. The song is the state song of New York.
The logo consists of the capital letter I, followed by a red heart symbol (❤), below which are the capital letters N and Y, set in a rounded slab serif typeface called American Typewriter.
In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene's advertising campaign. Glaser's original sketch to accompany the agency's "I Love New York" slogan was conceived in a taxi over to a meeting for the campaign. It comprised the letter I and a heart shape followed by NY, all on the same line. As the idea developed he decided to stack the I and heart shape on a line above the NY characters, later stating that he may have been a "subliminally" influenced by Robert Indiana's LOVE pop art image.
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Wikipedia