I Don't Play That
| "I Don't Play That" | |
|---|---|
 |
|
| Promotional single by La Toya Jackson | |
| Released | January 29, 2007 |
| Format | |
| Recorded | 2006 |
| Genre | |
| Length | 3:37 (radio edit) |
| Label | Ja-Tail Records |
| Songwriter(s) |
|
| Producer(s) | Jeffré Phillips |
"I Don't Play That" is a song by American singer La Toya Jackson. The single was announced in January 2007 and released to radio on January 29, 2007.
The song was originally titled "Armed and Famous", after the reality television series that Jackson starred in at the time of the single's release. The single was retitled after the unexpected canceling of the show, due to its inability to compete with "American Idol". The cover of the promotional single was revealed on February 18, 2007.
In "Armed and Famous," Jackson was documented undergoing basic training and serving as a reserve officer for Muncie, Indiana's police department. The gritty track describes Jackson encountering a scene of domestic violence, reflecting Jackson's interest in victim's rights. Police Chief Joe Winkle opined that if "the song brought awareness to that issue, it would be positive." The graphic lyrics describe a wife suffering from black eyes and a cracked skull caused by her husband.
The track was co-written and produced by Jeffré Phillips, Jackson's manager and owner of the Ja-Tail record label, and features background vocals by Genevieve Jackson, daughter of La Toya's brother Randy.
Originally, the single was tested on WTMP in Tampa, Florida. Radio stations WAKB in Augusta, Georgia and WAGH in Columbus, Georgia also aired the single. During the first month of the single's release, it remained in the top 100 on Mediabase's Urban AC airplay chart. It also enjoyed minor success on mainstream urban, Top 40, and rhythmic format stations. With lack of promotion however, the single continued to drop in airplay. Within two months, the single had completely dropped from Top 40 and rhythmic airplay charts. By the third month, the single had also dropped from the mainstream urban airplay charts. Finally, nearly five months later, the single had dropped from the Urban AC airplay chart completely.
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