ISentia
| Public company | |
| Traded as | ASX: ISD |
| Founded | Sydney, Australia, 1982 |
| Headquarters | Sydney, Australia |
|
Key people
|
Neville Jeffress, Founder John Croll, MD and CEO |
| Products | Media monitoring, media evaluation, media distribution, brand intelligence |
| Website | isentia |
Isentia is a media intelligence group headquartered in Sydney Australia, with locations in New Zealand, South-East Asia and Greater China. It has a corporate history dating from 1982. It has offices in Melbourne, Canberra, Brisbane, Adelaide, Perth (Australia), Wellington, Auckland (New Zealand), Kuala Lumpur (Malaysia), Singapore, Hong Kong, Beijing and Shanghai (China), Tokyo, Manila, Bangkok, Jakarta and Ho Chi Minh City.
Formerly known as Sentia Media and before that Media Monitors. The company rebranded to Sentia Media in 2012 and then moved all its companies under one name, Isentia in March 2013. The company became public on 5 June 2014, listing on the Australian Securities Exchange. Before listing, it was owned by Australian private equity group Quadrant Private Equity since July 2010. Acquisitions since 2010 include: Singapore-based social media and online intelligence evaluation company Brandtology; Australian social media specialists BuzzNumbers; South East Asia's largest media intelligence company, MediaBanc; and Beijing company, ChinaClipping. Isentia also owns DIY media tracking service, Slice Media.
Neville Jeffress, the owner of a firm that managed the sale and publication of classified advertising, began acquiring clipping services in 1982, including NSW Country Press, Lynch Pidler Pty and the Australian Press Cutting Agency. This service operated as Neville Jeffress/Pidler Pty Ltd. from 1982 to 1993 when it purchased and amalgamated Media Monitors Australia, and began operating as Media Monitors. By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors stepped out of Australasia by opening an office in Singapore in 2006. In 2011 Media Monitors Group was purchased by Australian private equity company Quadrant. On 9 February 2012, the company unified its brands under one corporate name, Sentia Media, and in 2013 the company moved under one name across the Asia-Pacific region, Isentia.
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