IFilm
|
Type of site
|
Video hosting service |
|---|---|
| Headquarters | San Francisco, California, USA |
| Owner | Defy Media |
| Created by | Raphael Raphael – Founder Rodger Raderman – Founder J. Patrick Forden – Co-Founder Luke McDonough – Co-Founder Kevin Wendle – Co-Founder |
| Industry | Internet |
| Commercial | Yes |
| Registration | Not required |
iFilm was a U.S.-based video-sharing website on which users could upload, share and view videos. It was founded by filmmaker Raphael Raphael in 1997. It was later acquired by iFilm.net, a popular online interactive film and media archive, originally specializing in independent films. Ifilm.net was founded in 1998 by new media entrepreneurs Roger Raderman, J. Patrick Forden, and Luke McDonough. Percepticon Corporation engineered and built the website and content publishing system. Greg Deocampo, the founding CTO, developed the core engineering team, encoding network, presentation engine, and ad serving network. Its URL is now owned by Defy Media.
iFilm was founded in 1997 by filmmaker Raphael Raphael as a thinktank for artists and technicians about future directions of film. Raphael sold the domain to Rodger Raderman, founder of iFilm.net. The original intent of iFilm was to make short, independent films available online. It rejected home movies and pornography, but was open to all other film types. By August 1999, the site had over 450 movies, offices in New York, Los Angeles, and San Francisco, and employed 40+ people. Also during the summer of 1999, film editor Andrew Hindes and former sales and marketing head of Variety (magazine) Coco Jones joined the iFilm team. "If the consumer thinks about 'films', then we want them to come to iFilm as their first point of entry," said founder Rodger Raderman. "We see ourselves as the portal – the first stop on the web for all things film-related."
iFilm had many high-profile investors, such as Axiom Ventures, Inc., Eastman Kodak, Liberty Digital, Rainbow Media (Now AMC Networks, Sony Pictures Entertainment, Vulcan Inc., and Yahoo!.
iFilm suffered serious losses in 2000 as a result of the dot-com bubble bust. It reorganized under CEO Kevin Wendel in 2001 rebounded with a new focus on Viral video. Prior to 2005, when YouTube did not yet exist, iFilm was the destination for online viral videos.
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