IBario
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| Slogan | Connect. Engage. Convert. |
|---|---|
| Developer(s) | Emil [Paz] Puzailov, Yefi Gureni, Felix Leshno, Pavel Sandler and Mike Peters |
| Initial release | 2010 |
| Development status | Active |
| Written in | XML |
| Type | Software Distribution, Online Retail, Software |
| Website | www |
iBario is an internet marketing conglomerate based in Israel.
It is estimated by industry experts that iBario would be worth $100 million in 2014. iBario has requested to be removed from Google search results in 2012 and 2013, due to copyright infringement.
Founded in 2010 by five founders — Emil Pozaylov, Yefi Gureni, Felix Leshno, Pavel Sandler and Mike Peters, iBario, is a privately owned and funded company. The company focuses on product diversification in its business model and has branched out in various different industries, from cooking to software and even gaming. Over the years, iBario has grown to be one of the world’s biggest internet marketing platform.
With 60 employees, iBario operates from a modest industrial building in Or Yehuda and is estimated by industry experts to be worth around $100 million. According to estimates, in 2014, iBario has an annual turnover of $90 million and a net revenue of more than $10 million.
iBario, one of the biggest Google Adwords buyer in Israel and Europe, is also a well-known partner of Google. Israel Growth Partners are also interested to acquire 25% stake of iBario valued up to $150 million in May 2014.
The net worth of the company is estimated to be $100 million. As a privately owned and funded company, iBario receives majority of its funding from advertisements. The company runs their own advertising network, RevenueHits, which serves advertisements to the users on the iBario sites. Aside from RevenueHits, iBario is also one of the largest Google Adwords buyer in Europe and Israel, helping them to penetrate both local and international advertising network. Due to the company’s heavy usage of Google Adwords, they have established close ties with Google, with both companies working closely towards developing website content for the best user experience.
iBario aims to generate revenue from distribution of its own software and developing PC maintenance products. In just a short period, they have acquired brands like PerformerSoft, BeGamer and Slovak Studio to help develop and code their content sites.
iBario's biggest revenue generator is the free software installation engine InstallBrain. Studies estimate that iBario produces 50% of its revenue, but it has decline to no more than 20% due to the limited ability of toolbars to override the search engine settings of users.
RevenueHits, iBario's sister company, is estimated to account 30-40% of their overall revenue. It works with other advertising networks in Israeli namely Matomy Media Group and Marimedia. Revenue is earned only if user has performed a transaction from the advertisement. It also allows users to run controlled test on the various marketing communication channels.
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