Hum Europe

Hum Europe
Hum TV logo
Launched	March 10, 2014 (2014-03-10)
Network	Hum Network Limited
Owned by	Hum Network Limited
Picture format	4:3 (576i, SDTV)
Slogan	"Hum Aur Aap... Har Pal Saath" "Hum Jaisa Koe Nahee"
Country	UK
Language	Urdu & English
Broadcast area	UK
Headquarters	Karachi, Pakistan
Sister channel(s)	Hum Masala Style 360 Hum Sitaray Hum FM Hum News Hum Gold Hum TV
Website	Official Website
Availability
Satellite
Sky (UK & Ireland)	Channel 844
Cable
Virgin Media (UK)	Channel 833
Streaming media
Virgin TV Anywhere	Watch live (UK only)

Hum Europe is a British Pakistani Entertainment channel. It launched on 10 March 2014 FTA on BskyB. In December 2014 it was launched on Virgin Media. It became very popular in a short span of time and is currently the Number one Pakistani Entertainment Channel in the UK with shows like Digest Writer and Sadqay Tumhare. Soon after launching, in July 2014 the channel became the first Pakistani Entertainment channel to sign up to BARB. Ratings proved to be very high, as programs like Aahista Aahista and Zindagi Gulzar Hai reaching new heights of ratings over 100,000 GRP'S. In August 2014 the channel was moved from Sky 859 to Sky 844. Later in the year the channel Launched on Virgin Media. In February 2015 Alvida led the ratings making it the highest rated launch on the channel, however the series saw a drop from an average of 100,000 to 50,000. Digest Writer is currently the most popular program on the channel, however now that the series has ended, blockbuster hit Humsafar and Sadqay Tumhare are leading the ratings. The channel's daily 9pm slot is dedicated to former Pakistani shows and original programming is aired at 10pm. Still newly launched the channel launched the 9pm slot for former shows and began this with strong shows like Dil e Muztar and Zindagi Gulzar Hai. Also, in the 9pm slots at the beginning of the new year the two shows ended, so Humsafar(Saturday and Sunday) and Badi Aapa(Monday to Thursday). Despite the fact Humsafar had already aired in Europe it was very popular, however Badi Aapa regularly got 90,000-100,000 viewers on an average days. The series was later replaced by Parsa. After Parsa ended the channel aired Shehr-e-Zaat which was very popular in its first week. The channel does not air the channels gameshow Jeet Ka Dum due to the 9pm slot being used. Susraal ke rang Anokhay airs Friday at 9pm. Hum TV will become one of the first Pakistani entertainment channels in the UK to sign up to audience measuring body, BARB.