Broadcast area | Melbourne, Australia |
---|---|
Format | Hot AC |
Language(s) | English |
ERP | 56 kw |
Callsign meaning |
3 - Victoria MEL - Melbourne |
Affiliations | Nova |
Owner | NOVA Entertainment |
Sister stations | smoothfm 91.5 |
Website | www |
Nova 100 (call sign: 3MEL) is a commercial radio station in Melbourne, Victoria, Australia, broadcasting on 100.3 MHz.
The station is owned by NOVA Entertainment along with sister station, smoothfm 91.5.
Nova 100 commenced on the Melbourne airwaves at 7 am Australian Eastern Daylight Time on Monday 3 December 2001, and was the first new commercial radio station in Melbourne for 21 years. Breakfast presenter Kate Langbroek was the first voice heard on the station, with The Avalanches song "Frontier Psychiatrist" being the first song played on the new station.
Hughesy, Kate & Dave was the inaugural breakfast show with Dave Hughes, Kate Langbroek and Dave O'Neil. Dave O'Neil later resigned and moved to Vega 91.5 in July 2006. Both Dave Hughes and Kate Langbroek remained with the station until November 2013.
The station is a major player in the Melbourne radio market, initially with its 'Sounds Different' format playing alternative, hip-hop, pop & dance music, with a strong lean toward new releases. In 2010, Nova announced that it would remove their policy of "never more than two ads in a row", increasing the number of commercials broadcast per hour from 12 to 21 during the peak times of breakfast and drive. Since 2010, the station has broadcast a contemporary hit radio format, in competition with the Southern Cross Austereo-owned Fox FM and the Australian Radio Network-owned KIIS 101.1.