Houzz
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| Headquarters | Palo Alto, CA, USA |
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| Area served | Worldwide |
| Founder(s) | Adi Tatarko and Alon Cohen |
| President | Alon Cohen |
| CEO | Adi Tatarko |
| Industry | Remodeling and Interior design |
| Employees | 1,000+ |
| Website | Houzz.com |
| Alexa rank | 232 US |
| Users | 40 million+ monthly unique visitors |
| Launched | February 2009 |
Houzz is a website and online community about architecture, interior design and decorating, landscape design and home improvement. The Houzz platform and mobile apps feature photos, articles, product recommendations, and a user forum. The company was founded in 2009 and is based in Palo Alto, California.
Houzz co-founders Adi Tatarko and Alon Cohen launched the site in February 2009 as a result of their own remodeling project. In addition to finding it difficult to communicate their vision for their home, the founders found it difficult to find the right professionals for their project. What started as a side project to help with Tatarko and Cohen's own home remodel soon spread by word-of-mouth and they began to receive emails from homeowners and home professionals outside the San Francisco Bay Area asking them to open more categories on Houzz and expand to other areas. Houzz became a company in the fall of 2010. In November 2010, Houzz released an app for the iPad. The Android version of the app was released in December 2012. By August 2013, the iPhone/iPad apps had been downloaded millions of times and the website featured millions of images. In January 2014, Houzz announced that it had opened offices and hired local managers in the UK, Germany and Australia to accelerate its global expansion; 35% of the company's site traffic already came from outside the U.S. In December 2014, Houzz announced its expansion to the rest of Europe and into Asia, starting with Japan, given the demand for its platform and the success of its first international launches. As of July 2015, a localized Houzz platform was available in UK, Australia, Germany, France, Russia, Japan, Italy and Spain. By the end of 2015, Houzz was also live in Sweden and Denmark and cited over 35 million monthly unique users and over one million active home professionals including contractors, designers, architects, etc. Houzz launched its first national advertising campaign in August 2015.
In April 2016, Houzz launched localized platforms and apps for both Ireland and Singapore and said it had more than 40 million monthly unique users worldwide. It launched a localized experience for New Zealand in May 2016 and for India in November 2016.
Houzz started as a side project, with twenty parents from Adi and Alon’s kid’s school, and a few architects and designers from the Bay Area as its first users. “The site has become the biggest residential remodeling community online, and has grown to this point entirely through word of mouth.” As of December 2015, this community had grown to over 35 million monthly unique users and over 1 million active home professionals globally. Houzz has focused on the needs of homeowners and home professionals and “on fostering a community among them.”
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