Hot Shots Calendar

Hot Shots Calendar is a promotional calendar featuring glamour models for the UK based arms firm Edgar Brothers, the calendar has been in existence since 2009. Several of the models are current or former Page 3 girls from the UK's The Sun newspaper which has over 2 million readers.

Fifty-percent of the money made from sales of the calendar and associated products goes to various UK and US military charities including Special Operations Warrior Foundation and Help for Heroes.

The calendars are made in association with several other sponsors including: SureFire, Crye Precision, Soldier Systems and SmithOptics. The exclusive media partner for the calendar is Soldier Systems.

The theme for the 2013 calendar was 1950's pin-up girls. It was launched at the Imperial War Museum North, in Trafford Park, Greater Manchester. The company also produced a behind the scenes video explaining how the calendar was made.

The 2014 calendar had a James Bond / 007 theme. This time the calendar was launched at the bi-annual Defence Security and Equipment International arms fair event. Again the company produced a behind the scenes video.

The 2015 calendar had a "tongue-in-cheek take on the life of a soldier" as its theme. The launch party was held on 21 October 2014 at The Milton Club, Deansgate, Manchester. In attendance were the Mancunian boxers Ricky Hatton, Scott Quigg, Anthony Crolla and Marcus Morrison.

...
Wikipedia