Hootsuite
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 The Hootsuite Dashboard |
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| Type of business | Private |
|---|---|
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Type of site
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Social media management, Social networking service |
| Available in | Multilingual |
| Founded | Vancouver, BC, Canada (2008) |
| Headquarters | 5 East 8th Avenue. Vancouver, V5T 1R6 Canada |
| Area served | Worldwide |
| Founder(s) | Ryan Holmes, Dario Meli, David Tedman |
| Key people | Ryan Holmes (CEO) Sujeet Kini (CFO) Ajai Seghal (CTO) Penny Wilson (CMO) |
| Industry | Internet |
| Employees | Over 1000 (May 2016). Was 600 (Jun 2014) |
| Website | https://hootsuite.com |
| Registration | Free, Pro, Team, Business, Enterprise |
| Users | Over 15 million (Nov 2016) |
| Launched | December 2008 |
| Current status | Active |
Hootsuite is a platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
Additional integrations are available via Hootsuite’s App Directory, including MailChimp, Reddit, Storify, Tumblr, and Marketo.
Based in Vancouver, Hootsuite has close to 1,000 staff located in Vancouver, London, Singapore, and other countries. The company has more than 15 million users in over 175 countries.
In 2008, Holmes needed a tool to manage multiple social media networks at his digital services agency, Invoke Media. Finding that there was no product in the market offering all the features he sought, Holmes, along with Dario Meli, David Tedman, and the Invoke team, chose instead to develop a platform of their own that would be able to organize their many social media accounts and networks. The first iteration of this social media management system launched on November 28, 2008 in the form of a Twitter dashboard called BrightKit.
Recognizing that many other individuals and organizations across the world were facing similar problems with managing multiple social accounts, Holmes decided that BrightKit could be the solution for other businesses also looking to organize their own social networks. The launch of BrightKit met very positive reception, thanks to its clean interface and publishing capabilities.
In February 2009, Holmes offered a $500 prize for renaming the platform, and used crowdsourced suggestions from the dashboard’s 100,000+ users as contest submissions. The winning idea was Hootsuite, a moniker submitted by a user named Matt Nathan and based upon "Owly", the dashboard’s owl logo, as a word play on the French expression "tout de suite", meaning "right now".
In November 2009, the Hootsuite dashboard expanded its offering to support Facebook and LinkedIn, and the capability to use Twitter Lists.
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