MailChimp
 |
|
| Private | |
| Industry | Email marketing |
| Founded | 2001 |
| Headquarters | Ponce City Market, Atlanta, Georgia |
|
Key people
|
Ben Chestnut (Founder CEO) |
| Products | Email marketing |
|
Number of employees
|
500+ |
| Parent | Rocket Science Group |
| Website | mailchimp |
MailChimp is an email marketing service and the trading name of its operator, an American company, founded in 2001. By June 2014 it was sending over 10 billion emails per month on behalf of its users.
MailChimp began as a paid service and added a freemium option eight years later. It was originally going to be called ChimpMail, but the name was changed after the company discovered that they could not get that domain name.
The company's logo is a chimpanzee, and the site includes numerous chimp-related graphics and humor on its website and in its communications.
As a podcast advertiser, MailChimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme "MailKimp"). MailChimp's role as a sponsor made it into a spoof of the podcast during an episode from Saturday Night Live.
In 2016, MailChimp was ranked #7 on the Forbes Cloud 100 list.
In February 2016, MailChimp announced it was merging Mandrill transactional email service into MailChimp as an add-on feature, and gave customers 60 days notice to switch to the new pricing structure or find an alternate service platform. The announcement was met with widespread criticism and customer outrage due to the new pricing structure requiring a paid MailChimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products in order to access Mandrill.
Previously, customers were able to purchase Mandrill credits for sending emails without signing up on MailChimp. Pricing for the credits was originally priced at $9.95 for 25,000 emails but increased to $20 for the same amount of emails under the new pricing scheme. In addition to needing to purchase Mandrill credits, customers now need to be on a paid MailChimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for MailChimp services and only wants access to Mandrill. Mandrill is being renamed to MailChimp Transactional.
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Wikipedia