Hollywood Rock
| Hollywood Rock | |
|---|---|
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| Genre | Rock music |
| Dates | 3 days in January |
| Location(s) | São Paulo and Rio de Janeiro in Brazil |
| Years active | 1988, 1990, 1992-1996 |
| Founded by | Souza Cruz tobacco company |
Hollywood Rock was a music festival which took place in São Paulo and Rio de Janeiro in Brazil, from 1988 to 1996, featuring both Brazilian and international acts. The festival was sponsored and organised by the Souza Cruz tobacco company, owners of the Hollywood cigarette brand, taking its name from an unrelated festival that occurred in 1975 with an all-Brazilian lineup. After a law was passed by the Senate of Brazil prohibiting tobacco and alcohol companies from sponsoring cultural and sporting events, the festival was cancelled. The festival did not happen in 1989 or 1991 (the latter because of Rock in Rio 2 happening at around the same time in Rio de Janeiro).
A festival named Hollywood Rock happened at Botafogo's stadium in Rio de Janeiro and featured performances by Raul Seixas, Rita Lee, O Terço, Vímana, Celly Campelo and Erasmo Carlos, among others. The festival was spearheaded by Nelson Motta, who later on conceded its name rights to Souza Cruz.
The first edition of Hollywood Rock took place in January 1988, with four nights of concerts in each city. The venues for the festival were the Morumbi stadium in São Paulo and the Apoteose Square (the final section of the Sambadrome) in Rio de Janeiro. The headliners for this edition were Supertramp, The Pretenders, Duran Duran and Simple Minds. However, Simply Red, who opened the concert for Duran Duran, was generally considered by press and fans the breakthrough performance of the whole festival, leading them to come back for the 1993 edition, this time boasting headliner status.
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