Holden Standard

Holden Special
Holden Special (FJ) sedan
Overview
Manufacturer	Holden (General Motors)
Also called	Holden Business Holden Premier Holden Standard
Production	1953–1968
Body and chassis
Class	Mid-size
Body style	2-door coupé utility 3-door panel van 4-door sedan 5-door station wagon
Chronology
Successor	Holden Kingswood

The Holden Special is a mid-size car that was manufactured by Holden for Australasia. Introduced as the top-level trim in the new Holden FJ range of 1953, the Special was complemented by the entry-level Holden Standard and the mid-range Holden Business. The Business was in fact already available, introduced in July 1953 in the 48 series first seen in 1948. Three months later, the FJ was introduced, therefore forming a three-model lineup based around one car. A "Standard"-type variant also existed in the 48 series, but had been marketed simply as the "Holden".

There were also coupé utility and panel van variants, introduced in 1951 (48) and 1953 (FJ) respectively. These were both based on the Standard, although neither were badged this way. Collectively, the two cars were known as the Holden utility and panel van. From March 1957 the sedan, utility and panel van body styles were complemented by a new five-door station wagon. The wagon was marketed as the "Station Sedan" in both Standard and Special trim levels.

The Business sedan was deleted from the Holden lineup in mid-1959, during the FC production run, leaving just the Standard and Special. However, in 1962 the Holden Premier was introduced with the EJ series, becoming the new flagship, with the Special assigned as the mid-range Holden. This model trio continued until the 1968 HK series. The Standard became the Belmont, the Special the Kingswood, with the Premier staying as is. A new extended-length Brougham also joined the line-up, becoming Holden's topline offering.

The Business was introduced in July 1953, in four-door sedan form only, as a better equipped version of the basic Holden 48-215 series sedan introduced in 1948 and was specifically aimed at the taxi market. Improvements included passenger grab rails, door pull handles, seat kick plates, heavy-duty seats, floor mats, a heavy-duty battery and a boot lid handle. The Business Sedan was officially designated as model 48-215-257. Like the basic Holden sedan, it was powered by a 132.5 cubic inch six cylinder engine.