Hogan Sheffer

Hogan Sheffer (born Mark Wayne Sheffer on June 12, 1958) is an American screenwriter. During the WGA strike, he chose financial core status with the WGA and continued working.

Sheffer was born in York, Pennsylvania. His full birth name is Mark Wayne Sheffer; he received his nickname of Hogan from younger brother Craig, who thought he looked like pianist/composer Hoagy Carmichael.

From 1986 to 1994, he worked as a freelancer and did script analysis for various production companies. He also worked for Mary Stuart Masterson at her production company. From 1997 to 2000, he was employed by DreamWorks as the Director of Screenplay Development under producers Mark Johnson and Elizabeth Cantillon. He was in charge of developing screenplays for films like My Dog Skip, Galaxy Quest, Home Fries, and What Lies Beneath.

Sheffer is perhaps best known for his stint as Head Writer of the CBS Daytime drama As the World Turns from 2000 to 2005.

When Procter & Gamble, the company that produces As the World Turns, hired Sheffer, it came as a surprise to both industry figures and viewers. Some fans became concerned when, in an interview, he admitted he had never seen As the World Turns or sister soap Guiding Light before he was asked to watch them. P&G gave Sheffer a choice of which show he'd like to write for, and although he commented that ATWT had been "boring as hell", he saw potential at the show.

...
Wikipedia