CBS Daytime
| CBS Daytime | |
|---|---|
 |
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| Network | CBS |
| Owned by | CBS Corporation |
| Slogan | "Only CBS Daytime" |
| Country | United States |
| Website | Official website |
CBS Daytime is a division within CBS that is responsible for the daytime television programming block on the CBS Television Network's late morning and early afternoon schedule. The block has historically encompassed soap operas and game shows.
The official website of CBS Daytime was shut down in March 2012 and is no longer online, though network promotional advertising continues to refer to daytime programming under the branding.
NOTE: All times are Eastern; Pacific is one hour earlier (starts at 9 AM) though local schedules may differ over all time zones.
Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three broadcast network to carry daytime game shows. While NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967–68 season. From 1968 until March 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned the game show Amateur's Guide to Love. Hosted by Gene Rayburn, the show ran from March 27 to June 23.
Despite the failure of Amateur's Guide, Silverman commissioned three other games for debut on September 4 – The New Price Is Right, Gambit, and The Joker's Wild – to replace the reruns seen in the daytime slots up to this point. All were major hits, and more games were added as time went on; Joker ended in 1975 and Gambit in 1976, but both have spawned revivals. The Price Is Right has aired continuously in daytime on CBS since its debut.
Currently, CBS carries two network games: The Price Is Right and a revival of Let's Make a Deal which debuted in 2009. Prior to Deal, the last game on CBS (other than Price) was the Ray Combs-hosted revival of Family Feud, which aired from 1988–1993.
Assumed this position in early 2012. Joined CBS in 2010 as in the Daytime division working alongside of Barbara Bloom and Michelle Newman.
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