Hitwise

Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share. Hitwise helps companies optimize marketing efforts and improve the effectiveness of search, display, affiliate, mobile, email and social-media marketing campaigns.

In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007.

In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined worth $47 Million on 14 December 2015.

Competitors in the internet market research space include Alexa, comScore, Netcraft, Quantcast, SimilarWeb and Spyfu.