HiteJinro
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Native name
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하이트진로 |
|---|---|
| Public | |
| Traded as | KRX: |
| Industry | Beverage |
| Founded | October 3, 1924 |
| Headquarters | 714 Yangdongdae-ro, Gangnam District, Seoul, South Korea |
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Key people
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Kim In-Kyu (President and CEO) Park Moon-Deuk (Chairman) |
| Products | |
| Parent | Hite Holdings Co., Ltd. (50.86%) |
| Website | english |
HiteJinro Co., Ltd. (Hangul: 하이트진로; Hanja: 眞露; Korean pronunciation: [tɕilo]) is a distiller in South Korea, founded in 1924. It is the world's leading producer of soju, accounting for more than half of that beverage's domestic sales. It also manufactures a variety of other alcoholic beverages including red wine and whiskey. Distilleries are located in Icheon, Cheongwon, and Masan, with the Masan plant geared toward exports. In addition, Jinro produces the Soksu brand of bottled water at a factory in Cheongwon. Jinro has been involved in exporting since 1968, when it began shipping soju to Vietnam in the midst of the Vietnam War.
Jinro soju is known by the brand name Chamisul (Hangul: 참이슬). Part of their marketing strategy is to use temperature sensitive paper on their bottle label. A tab in the shape of a frog (the company's mascot) is white when the bottle is warm and becomes blue when the bottle is cold, indicating that the soju is ready to drink.
In 2006, the company was acquired by Hite, a popular beverage company whose main product is beer.
The target for 2014 sales are 2.2049 trillion won, with an operating profit of 4.876 billion won; as a result, HiteJinro is expected to be the first liquor company in Korea to surpass 2 trillion won in sales.
Jinro has been named the top-selling spirit in the world in the Millionaires' Club 2016, after selling 73.8m 9-litre last year.
Hitejinro’s product line which includes 6 beers, most notably the Hite label, 7 soju lines, to include the Korean favorite, Chamisul; 2 whiskey variations, and one wine, garnered them a sizeable market share. Hite Brewery Co., Ltd. is the leading player in the Korean alcoholic drinks market, generating a 50.2% share of these.
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Wikipedia