Hitachi Magic Wand

Hitachi Magic Wand

Hitachi Magic Wand (HV-250R)
Other names	Magic Wand Original Original Magic Wand The Hitachi Big Buzzy
Type	Electric, wall-powered vibrating massager
Company	Hitachi
Country	Japan
Availability	25 April 1968 (as Hitachi Magic Wand); 25 June 2013 (as Original Magic Wand) 1 January 2014 (as Magic Wand Original)–present
Slogan	Powerful, penetrating vibrations
Official website

The Hitachi Magic Wand (renamed as Magic Wand Original and Original Magic Wand and referred to simply as Magic Wand) is an electrical, mains-powered vibrating massager, manufactured for relieving tension and relaxing sore muscles. Japanese company Hitachi listed the device for business in the United States in 1968. Sex educator Betty Dodson popularized its use as a vibrator and masturbation aid for women during the sex-positive movement in the late 1960s. It functions effectively as a clitoral vibrator and is able to bring women to orgasm. The wand is 12 inches (30 cm) long and weighs 1.2 pounds (540 g) with stimulation provided by its rubberized 2.5 inches (64 mm) head.

Hitachi executives assisted financing the production of chocolates in the shape of the massager in 1992, in honor of the 15-year anniversary of the sex shop Good Vibrations. Subsequently, the company asserted in 1999 its sole intended use was for health care purposes. Hitachi had a conflict with its U.S. distributor in 2000 and briefly stopped selling the device until it reached a new deal with distributor Vibratex. The Magic Wand sold out after being featured in a 2002 episode of Sex and the City. Hitachi decided to cease production of the device in 2013 because of concerns about having the company name attached to a sex toy. Vibratex persuaded the company to continue manufacturing it under the name "Original Magic Wand", omitting the Hitachi name. In 2014, the company used the name "Magic Wand Original".

Academics have researched its use for treatment of female sexual arousal disorder and chronic anorgasmia—a sexual dysfunction in which a person cannot achieve orgasm. The Journal of Consulting and Clinical Psychology published a 1979 study which found self-administered treatment and use of the Magic Wand to be the best method to achieve orgasm. In 2008, The Scientific World Journal published research finding over 93% of a group of 500 chronic anorgasmic women could reach orgasm using the Magic Wand and the Betty Dodson Method. The device was used in studies in many applications, including articles published in Dermatology Online Journal, Journal of Applied Physiology, Experimental Brain Research, Neuroscience Letters, and Journal of Perinatal & Neonatal Nursing.