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Hilarity Ensues

Hilarity Ensues
Hilarity Ensues.jpg
Author Tucker Max
Country United States
Language English
Genre Non-fiction / Fratire
Publisher Simon & Schuster
Publication date
February 7, 2012
Pages 416
ISBN
Preceded by Assholes Finish First

Hilarity Ensues (2012) is the third New York Times best selling book by Tucker Max. It chronicles his stories of drunken debauchery and ridiculous antics and debuted at #2 on the New York Times Bestseller List.Hilarity Ensues is the third installment of his fratire trilogy, preceded by I Hope They Serve Beer in Hell and Assholes Finish First.

Hilarity Ensues is similar in style and content to Max’s two previous published works, and expands upon the "Miss Vermont" story originally mentioned in I Hope They Serve Beer in Hell.Hilarity Ensues also includes a section where he recounts sexts he received after making his personal phone number public. Max has announced that the release of Hilarity Ensues marked his retirement from fratire, stating, “I’m just gonna move to another area of my life where I focus on different things, but I had a great time and I don’t really regret any of it, I just wanted to do something different now.”

Hilarity Ensues opens with stories that Tucker experienced living and working in Cancun while still enrolled in as a full-time student at Duke Law School. It continues through to his attendance at friends' weddings and bachelor parties. The following stories are included in Hilarity Ensues:

The marketing for Hilarity Ensues was well-publicized for its scandalous nature. Of particular note was Max's use of SponsoredTweets.com, where he attempted to simultaneously embarrass A-list celebrities and promote the third installment to his fratire series. Celebrities involved in this prank included Chris Rock, Snooki, and Nick Cannon, among others—with a tweet from Kim Kardashian reading: "I loved Tucker Max's new book because it's a lot like the men I date: black on the outside, full of dirty words and insults on the inside." Ultimately, Max was banned from the site due to “ethics violations.”


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