Fratire

Fratire is a type of 21st-century fiction literature written for and marketed to young men in a politically incorrect and overtly masculine fashion. The term was coined following the popularity of works by George Ouzounian (writing under the pen name Maddox) and Tucker Max. Described as a satirical celebration of traditional masculinity, the genre has been criticized for allegedly promoting sexism and misogyny.

Fratire generally features male protagonists, usually in their twenties and thirties. It is characterized by masculine themes and could be considered the male equivalent of chick lit. The genre was popularized by Tucker Max's I Hope They Serve Beer in Hell and Maddox's webpage titled The Best Page in the Universe and his book The Alphabet of Manliness. According to one of the authors, "fratire as a genre represents the non-mainstream literary reaction to the feminization of masculinity," although not all the books address this so directly.

Fratire is a portmanteau of fraternity and satire. The term was introduced by The New York Times reporter Warren St. John in a 2006 article titled Dude, here's my book. Allegedly, it was the only word allowed by the editor. Tucker Max, after first hearing the term during a telephone interview with St. John, said,

"Great Holy Jesus. Warren, that is awful. First off, I wasn't in a fraternity. Neither was Maddox. In fact, none of the writers you are profiling in your article was in a frat. Please, call it anything else."

The term aimed to classify the recent publication of male-centric books that focused on alcohol and sexual themes. Publishers continued to push the genre as a sales tactic. After the success of the books published by Max and Maddox, publishers and reporters attempted to capitalize on the trend with new iterations of the word, including "lad lit," "dicklit," "frat-lit" and "menaissance."

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