High Times Magazine
Cover image of High Times' premiere issue, Summer 1974.
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| Executive editor | Dan Skye |
|---|---|
| Frequency | Monthly |
| Founder | Tom Forcade |
| First issue | 1974 |
| Company | Trans-High Corporation |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | hightimes |
| ISSN | 0362-630X |
High Times is a New York-based monthly magazine founded in 1974 by Tom Forçade. The publication advocates the legalization of cannabis.The magazine has been involved in the marijuana-using counterculture since its inception.
The magazine was founded in 1974 by Tom Forçade of the Underground Press Syndicate.High Times was originally meant to be a joke, a single-issue lampoon of Playboy, substituting dope for sex. The magazine was at the beginning funded by drug money from the sale of illegal marijuana. But the magazine found an audience, and in November 2009, celebrated its 35th anniversary. Like Playboy each issue contains a centerfold photo, but instead of a nude woman, High Times typically features a cannabis plant.
The magazine soon became a monthly with a growing circulation audited by ABC reaching 500,000 copies an issue; rivaling Rolling Stone and National Lampoon. The staff quickly grew to 40 people. In addition to high-quality photography, High Times featured cutting-edge journalism covering a wide range of topics including politics, activism, drugs, sex, music and film. Tom Forçade was quoted as saying "Those cavemen must've been stoned, no pun intended." Tom Forçade’s previous attempts to reach a wide counterculture audience by creating a network of underground papers (UPS & APS) had failed, even though he had a stable of noteworthy writers, photographers, artists and cultural icons. Yet, through High Times, Forçade was able to get his message to the masses without relying on mainstream media.
In 2015, the magazine announce it has appointed David Kohl as its CEO. In January 2017, the magazine announced it would be relocated to in office in Los Angeles permanently. This followed the legalization of marijuana in several west coasts states including California.
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