Herta Burbach Feely is an award-winning writer, editor, and child safety activist. She co-founded Safe Kids Worldwide.
Feely was born to German immigrants in Yugoslavia, and grew up in Germany and the United States in the 1960s and 1970s. She attended Brentwood High School in Brentwood, Missouri and graduated from Parkway High School in Chesterfield, MO, then earned a B.A. in Latin American History and completed all coursework toward a Master's degree in Journalism from the University of California-Berkeley, and a M.A. in Writing from Johns Hopkins University in Baltimore. Feely is married and has two sons and has lived and worked in the Washington D.C. area since 1982.
In 1986, Feely was working as a public relations consultant for the television documentary The Children's War, about the work of the Children's National Medical Center; a New York Times review called it "a plea for children's accident prevention". Feely and surgeon Dr. Martin R. Eichelberger collaborated on multiple projects for the hospital's trauma center, including the National Children's Accident Prevention Campaign, before developing the concept of a dedicated national nonprofit. They launched the National Safe Kids Campaign in September 1987 with five years of funding from Johnson & Johnson. United States Surgeon General C. Everett Koop served as its chairman for its first thirteen years (honorary during his Surgeon General tenure).