Industry | Public relations |
---|---|
Founded | 1998 |
Founders | Beverly Luckings Julian Henry Simon Fuller |
Headquarters | London |
Number of employees
|
20 |
Henry's House is a London-based creative public relations agency.
The company was founded in 1998 under the name 'Henry's House' by music PR Julian Henry, Beverley Luckings, and entertainment entrepreneur Simon Fuller. The firm represented popular consumer brands, UK TV shows and celebrities, initially trading from a workshop in Acklam Road, Notting Hill, west London, from where the company expanded to become one of the most influential publicity firms of its time launching the soft drink Tango, Victoria Beckham, S Club 7, TV presenter Jamie Theakston, David Beckham, and TV shows that included Big Brother, The Big Breakfast and Pop Idol.
In 1998 The firm staged the sponsorship of London's Regent Street Lights by the drinks brand Tango, an event that featured pop group All Saints. The company quickly became well known for its work in art and pop culture and in 2002, Henry's House mounted an open air ice exhibit outside London's Design Museum for YBA Anya Gallacio to launch a new flavour of Absolut Vodka. During this period Absolut Vodka would work with members of the YBA in its advertising campaigns, including Damien Hirst. photographers Martin Parr and Pierre et Gilles, as well as staging the last photographic shoot with writer Quentin Crisp by Rankin, shortly before Crisp's death in New York. In 2009 the firm also developed and promoted a biopic on Crisp's life.
In 2000 Henry's House was taken on by Channel 4 to promote Big Brother and The Big Breakfast, and later launched Pop Idol for ITV, the show that uncovered singer Will Young and TV personality Simon Cowell. FHM, MTV, as well as others including David Beckham, and American Airlines also became the firm's clients. They won the Orange account in 2001 and spent several years promoting the telecoms sponsorship of the BAFTA Awards in London. The agency eventually parted with Orange and were recruited by Richard Branson's Virgin Mobile company. The firm held a long term relationship with Coca-Cola in the UK. The company also held long running relationships with Virgin / NTL, for whom it promoted the V Festival each year.