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Heluva Good!

Heluva Good!
Subsidiary
Industry Food
Founded 1925 (established 1939)
Sodus, New York,
United States
Founder Perry Messinger
Headquarters Lynnfield, Massachusetts,
United States
Area served
United States and Canada
Products Cheeses, chip dips, sour cream, condiments
Parent HP Hood LLC (primary)
Crowley Foods (secondary)
Website http://www.heluvagood.com

Heluva Good! is an American company specializing in cheeses, chip dips, sour cream and condiments. It has been a subsidiary of dairy company HP Hood LLC since the acquisition of Crowley Foods in 2004. The primary offices for the company are in Lynnfield, Massachusetts. Heluva Good! products are sold in grocery stores throughout much of the United States and Canada. A Heluva Good! Country Store was located in Wallington, New York, just east of the village of Sodus which first opened in 1980. All cheese products were packaged at a plant in Sodus, New York. Both locations closed on June 26, 2015.

Heluva Good! was founded by Sodus resident Perry Messinger in 1925, when he started making washed curd cheese as a hobby in the basement of A.B. Williams Company for which he owned and managed at the time. Regarding the name origin, a traveling salesman stopped by Messinger's store one day and sampled a wedge of cheese. "Boy, that's a hell of a good cheese," the salesman said after tasting it. Messinger would open a cheese shop in 1939 which officially established the company. Its present name would be registered the following year after an issue with government regulators regarding the application.

Messinger was known for his humorous side. His executive officers for the company were listed: Father Time as President; Death and Taxes as Treasurer; Geo. Experience as Secretary. The face of Father Time adorned the packaging of Heluva Good! products for over half a century. Business was kept small and family oriented for a number of years. Despite this, his products had attracted notable customers including Franklin D. Roosevelt and Jimmy Doolittle.


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