Heavy Rotation | ||||
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Studio album by Anastacia | ||||
Released | October 24, 2008 | |||
Recorded | April–August 2008 | |||
Studio |
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Genre | ||||
Length | 42:06 | |||
Label | Mercury | |||
Producer |
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Anastacia chronology | ||||
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Singles from Heavy Rotation | ||||
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Professional ratings | |
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Aggregate scores | |
Source | Rating |
Metacritic | 66/100 |
Review scores | |
Source | Rating |
AllMusic | |
BBC Music | (Positive) |
Daily Mirror | |
Digital Spy | |
The Guardian | |
The Independent | |
The Independent Weekly | (Positive) |
Virgin Media |
Heavy Rotation is the fourth studio album by American singer and songwriter Anastacia, released on October 24, 2008 by Mercury Records. It is her first studio album in over four years, since her eponymous third studio album. According to Anastacia, the album title has a deeper meaning to it, referring to the fact that life rotates and you get through the "heavy" things. In the United States, Heavy Rotation was released on February 17, 2009 in digital format only, including three reworked tracks and the bonus track "Naughty".
The album failed to match the commercial success of its predecessors, struggling in the music charts and regarded as a calculated "sell out" by Anastacia's label in an attempt to achieve a successful comeback. The singer herself later stressed her regret in the label's creative direction and stated that she would return to the sound of her previous projects on later albums. The album was ranked at number 10 by Billboard magazine's online "Readers' Poll: 10 Best Albums of 2008".
Heavy Rotation marked Anastacia's first studio album on her new record deal with The Island Def Jam Music Group and Mercury Records since her departure from Daylight and Epic Records. She said that the album would have come out earlier but was pushed back because of the negotiations with the record labels. She explained the meaning of the title as follows: "I called the album Heavy Rotation because it's a phrase that originated with DJs, and also for me the meaning is, life can be heavy, but it all turns around and goes into something else. It seemed to be the perfect title for where I'm at in my life." The album was released on October 24 through October 28, 2008 in Europe and on October 27, 2008 in Australia, Asia and New Zealand, with the rest of the world to follow in 2009. The first single, "I Can Feel You" and the album title have been confirmed on Anastacia's official website.
Anastacia, speaking about how long it took to record, write and produce the album: "I reckon it’s probably one of the fastest made records ever. I don’t know why but things are never easy for me. I either have to have cancer while making an album or I just have two days to make it. I signed a new record deal in April and the album is now done – 13 songs but only just. The whole thing was written, recorded and produced in super quick time. I did a metamorphosis change. If it was up to me I would loved to have started writing last year." Taken from: "It's been such a fast album I had no idea of what it was going to sound like, what I was going to say. I figured there would be a couple of love songs, but I didn't realise that most of the album was going to be as happy as it is. Even the songs I didn't write myself, that I chose, are all positive. Not 'Left Outside Alone' and 'I'm Outta Love', but songs like 'I Can Feel You' and 'Heavy Rotation'." 2But the music feels different to the Anastacia album. This album is more soulful. I feel more in touch with my inner self, my inner soul. I feel like I've come out of the other side of it all now, and found real peace. I've realised that life doesn't have to be controlled by me, in every way. And it's been fun, letting go, realising I don't have to be such a perfectionist."