Hayneedle
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| Online Retailer | |
| Industry | eCommerce, Online shopping, Retail, Homewares, Furnishings |
| Founded | 2002 |
| Headquarters | Omaha, Nebraska, United States |
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Key people
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Jon Barker (President & CEO) |
| Products | Indoor & outdoor home furnishings, electronics and decorations |
| Revenue | $350,000,000 |
| Owner | Walmart |
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Number of employees
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500 |
| Parent | Jet.com (2016–present) |
| Website | hayneedle |
Hayneedle is an online retail company based in Omaha, Nebraska, United States. The company operates hayneedle.com, an online specialty store with a focus on indoor and outdoor home furnishings and decor as well as furnishings available for commercial use. Hayneedle currently employs over 500 people in the Omaha Metro area, Monroe, Ohio, and Riverside, California.
Hayneedle began in 2002 with the purchase of a single online store, Hammocks.com, from a llama farmer in rural Washington state. Over the next few years, the company opened more online stores, each focused on one particular type of product, developing a portfolio of sites focused on indoor and outdoor home furnishings, accents, and decor. In 2005, the company unified under the name NetShops, and continued its category expansion. By acquiring Duluth, Minn.-based Thralow, Inc. in 2006, the company gained properties Telescopes.com and Binoculars.com, and underwent an internal restructuring. 2007 saw another corporate restructuring, more niche website expansion, and the acquisition of GiftBaskets.com. By this time, NetShops had launched and operated hundreds of online specialty shops.
In 2009, the company rebranded as Hayneedle[2] and further expanded its selection to include more items focused in the areas of office, kitchen, bedding, pet supplies, lighting, home storage, and home improvement, among others. The company's website, hayneedle.com, is now positioned as the place to find everything home for every room, style, and budget, and offers a wide array of products and categories in one online store. In the spring of 2014, all of the sites previously in operation under Hayneedle, Inc. were rolled into hayneedle.com.
On October 15, 2010, Hayneedle opened The Foundary, a website for limited-time sales of home products from designer brands. The site featured a limited-time, limited-quantity format, with 3 to 4 sales launching per day, each typically lasting 72 hours. The Foundary was a members-only website; membership was free. In 2013, The Foundary shifted emphasis and merged with Hayneedle to form the first Stylist in hayneedle.com's Style Gallery. The Style Gallery at hayneedle.com serves as a space for curated collections of furnishings and housewares focused on a number of different styles, each of which is categorized under a specific Stylist. Collections vary but many reflect current trends within the marketplace and are intended to provide a convenient shopping experience as well as inspiration.
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