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Hasbro, Inc.

Hasbro, Inc.
Formerly called
Hassenfeld Brothers
Hasbro Bradley
Public
Traded as
Industry
Founded 1923; 94 years ago (1923) (as Hassenfeld Brothers)
Founder
  • Henry Hassenfeld
  • Hillel Hassenfeld
  • Herman Hassenfeld
Headquarters Pawtucket, Rhode Island, U.S.
Area served
Worldwide
Key people
  • Brian Goldner (Chairman President & CEO)
  • Deborah Thomas (CFO)
  • John Frascotti (President, Hasbro Brands)
  • Duncan J. Billing (EVP, Global Operations and Business Development)
Products
  • toys
  • puzzles
  • board games
  • war games
  • RPG
  • sports equipment
Brands
Revenue Increase US$4.07 billion (FY 2009)
Increase US$922 million (FY 2009)
Increase US$375 million (FY 2009)
Total assets
  • Increase US$ 4.402267 billion (2013)
  • Increase US$ 4.325387 billion (2012)
Total equity Increase US$1.39 billion (FY 2008)
Number of employees
5,200 (2015)
Divisions Hasbro Gaming
Subsidiaries
Website hasbro.com

Hasbro, Inc. (an abbreviation of its original name, Hassenfeld Brothers) /ˈhæzbr/ is an American multinational toy and board game company. Hasbro is the third largest toy maker in the world with revenues of approximately $4.45 billion. Hasbro acquired the trademarks and products of Kenner, Parker Brothers and Milton Bradley, among others. Among its toy and game products are the iconic Monopoly board game, G.I. Joe figurine, Furby electronic stuffed animal and Transformers mechanical toys. The Hasbro brand also spawned TV shows, such as Family Game Night on the Discovery Family network, to promote its products. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.

In 1923, three brothers named Herman, Hillel and Henry Hassenfeld founded Hassenfeld Brothers, a company selling textile remnants, in Providence, Rhode Island. Over the next two decades, the company expanded to produce pencil cases and school supplies. In 1926, Hassenfeld Brothers was incorporated, with Hillel leaving for another textile business while Henry took charge of the corporation. With cost of pencils rising and their pencil supplier making pencil cases, the Hassenfelds began making their own pencils, becoming a source of funding for future lines.


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