Hasbro, Inc.
Making the World Smile
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Formerly called
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Hassenfeld Brothers Hasbro Bradley |
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| Public | |
| Traded as | |
| Industry | |
| Founded | 1923 (as Hassenfeld Brothers) |
| Founder |
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| Headquarters | Pawtucket, Rhode Island, U.S. |
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Area served
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Worldwide |
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Key people
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| Products |
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| Brands | |
| Revenue |
 US$4.07 billion (FY 2009) |
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US$922 million (FY 2009) |
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US$375 million (FY 2009) |
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| Total assets |
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| Total equity |
US$1.39 billion (FY 2008) |
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Number of employees
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5,200 (2015) |
| Divisions | Hasbro Gaming |
| Subsidiaries | |
| Website | hasbro |
Hasbro, Inc. (an abbreviation of its original name, Hassenfeld Brothers) /ˈhæzbroʊ/ is an American multinational toy and board game company. Hasbro is the third largest toy maker in the world with revenues of approximately $4.45 billion. Hasbro acquired the trademarks and products of Kenner, Parker Brothers and Milton Bradley, among others. Among its toy and game products are the iconic Monopoly board game, G.I. Joe figurine, Furby electronic stuffed animal and Transformers mechanical toys. The Hasbro brand also spawned TV shows, such as Family Game Night on the Discovery Family network, to promote its products. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.
In 1923, three brothers named Herman, Hillel and Henry Hassenfeld founded Hassenfeld Brothers, a company selling textile remnants, in Providence, Rhode Island. Over the next two decades, the company expanded to produce pencil cases and school supplies. In 1926, Hassenfeld Brothers was incorporated, with Hillel leaving for another textile business while Henry took charge of the corporation. With cost of pencils rising and their pencil supplier making pencil cases, the Hassenfelds began making their own pencils, becoming a source of funding for future lines.
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Wikipedia