Tiger Electronics
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| Industry |
Video games Consumer electronics audio games |
|---|---|
| Founded | 1978 |
| Headquarters | Vernon Hills, Illinois, United States |
| Parent | Hasbro |
| Website | www.tigertoys.com |
Tiger Electronics (Simply known as Tiger and Tiger Toys) is an American toy manufacturer, best known for its handheld LCD games, the Furby, Giga Pets, and the 2-XL robot product, and audio games such as Brain Warp. When Tiger was an independent company, Tiger Electronics Inc., its headquarters was in Vernon Hills, Illinois.
Randy Rissman, Gerald Rissman and Arnold Rissman founded the company in 1978. It started with low-tech items like phonographs, but then began developing handheld electronic games and educational toys. Prominent among these was 2-XL Robot in 1992, and "K28, Tiger's Talking Learning Computer", (1984) that was sold worldwide by K-Mart and other chain stores. Tiger also achieved success with many simple handheld electronics games like "Electronic Bowling" and other titles based on licenses, such as "RoboCop", "Terminator", and "Spider-Man". An early 1990s hit was the variable speed portable cassette/microphone combo Talkboy (first seen in the 1992 movie Home Alone 2: Lost in New York), followed by the Brain Warp and the Brain Shift. It also licensed the "Lazer Tag" brand from its inventors, Shoot the Moon Products, which was born from the remnants of the Worlds of Wonder company.
However, the company's cash cow through much of the 1990s was their line of licensed handheld LCD games. In a 1993 feature on these games, GamePro attributed their success to the following three factors:
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