Harte-Hanks
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| Public | |
| Traded as | : HHS |
| Predecessor | Harte-Hanks Newspapers Harte-Hanks Communications |
| Founded | San Antonio, Texas, U.S. (1923) |
| Founder | Houston Harte and Bernard Hanks |
| Headquarters |
9601 McAllister Freeway, Suite 610 San Antonio, Texas, U.S. |
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Area served
|
Worldwide |
|
Key people
|
|
| Services | direct and digital marketing |
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Number of employees
|
5,001 - 10,000 |
| Website | HarteHanks.com |
Harte Hanks is an American marketing services company headquartered in Uptown San Antonio, Texas. It is a marketing services firm specializing in multi-channel marketing solutions. Harte Hanks offers end-to-end marketing services including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.
Founded by Houston Harte and Bernard Hanks in 1923 as Harte-Hanks Newspapers (and later Harte-Hanks Communications), the company spent its first 50 years operating newspapers in Texas. In 1968, the company relocated from Abilene to San Antonio. It made its first IPO on March 8, 1972, later diversifying into television and radio properties. In 1984, the company's managers took it private, later going public again in 1993. In the mid-1990s, the company withdrew from the newspaper and broadcasting business and focused solely on direct marketing and shopper publications.
Harte Hanks' first newspapers were Hanks' Abilene Reporter-News and Harte's San Angelo Standard. Other early acquisitions in the 1920s and 1930s included the Harlingen Star, Corpus Christi Times, Big Spring Herald and Paris News. The company incorporated as Harte-Hanks Newspapers, Inc. in 1948.
The company bought two competing newspapers in Greenville, Texas in the mid-1950s, consolidating them into the Herald-Banner after two years of fierce rivalry. A court case followed, with Harte Hanks accused of unfair competition. The chain was acquitted of the charges in 1959.
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Wikipedia