Harold Greenberg
| Harold Greenberg | |
|---|---|
| Born |
January 11, 1930 Montreal, Quebec, Canada |
| Died | July 1, 1996 (aged 66) Montreal, Quebec, Canada |
| Occupation | Film producer |
Harold Greenberg, OC, CQ, (January 11, 1930 – July 1, 1996) was a Canadian film producer.
Greenberg got his start in film working in his uncle's second-hand camera store when he was thirteen. He eventually set up his own film and photography company, obtaining the exclusive rights to footage from 1967 International and Universal Exposition or Expo 67, as it was commonly known in Montreal. In 1973 he acquired Astral Communications and subsequently combined it with his own company Ann Green Photos, named after his mother Ann Greenberg. Soon thereafter, it became one of the leading film production companies in Canada.
Astral slowly evolved into a pure play media company and expanded through the acquisition of pay television channels, such as First Choice and The Movie Network. It would go on to became a leader in the field. Greenberg went on to produce Porky's franchise, one of the most successful Canadian films, spawning three sequels: Porky's II: The Next Day (1983), Porky's Revenge! (1985), and Pimpin' Pee Wee (2009). He also produced the critically acclaimed The Apprenticeship of Duddy Kravitz.
Harold was a staunch advocate of the viability of Canadian and Quebec cinema, going on to play a large role in the cultural exemptions included in the North American Free Trade Agreement. He was adamant that Quebec and Canada had its own industry, each having their own, separate cultures. Harold saw that Canada had distinct needs from the United States, frequently scolding industry executive from the United States when they would group Canada (and Quebec) within the wider North American marketplace. Greenberg was instrumental in creating a separate dubbing industry in Canada, citing the nuances separating Parisian and Canadian French.
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