Häagen-Dazs
Häagen-Dazs company logo
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| Subsidiary | |
| Industry | Retail |
| Founded | Bronx, New York (1961) |
| Founder | Reuben and Rose Mattus |
| Headquarters | Oakland, California, United States |
| Products | Ice cream |
| Parent | Nestlé |
| Website | HaagenDazs.com |
Häagen-Dazs /ˌhɑːɡənˈdɑːs/ is an ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the United States and many other countries around the world including the United Kingdom, India, Pakistan, China and Brazil.
Häagen-Dazs ice cream holds the distinction of being a commercial ice cream brands not to use stabilizers such as guar gum, xanthan gum, or carrageenan. The company does however use corn syrup in many flavors, such as the Vanilla Swiss Almond. The company also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.
Reuben Mattus invented the "Danish-sounding" "Häagen-Dazs" as a tribute to Denmark's exemplary treatment of its Jews during the Second World War, and included an outline map of Denmark on early labels. The name is not Danish, which has neither an umlaut ä (rather, the ligature æ is the corresponding counterpart) nor a digraph zs, nor did the name have any meaning in any language before its creation. Mattus felt that Denmark was known for its dairy products and had a positive image in the United States. His daughter Doris Hurley reported in the 1999 PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original.
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