Gummibär

Gummibär
Gummibär appearing on the cover of his album
Background information
Also known as	Funny Bear, Gummibaer, Gummibär, Gummibar, Gumimaci, Gummy Bear, Gummybear
Origin	Berlin, Germany
Genres	Dance-pop, Electro, House, Novelty, Eurodance
Years active	2006 (2006)–present
Labels	Sony Music Entertainment
Website	http://www.gummibar.net/

Gummibär is an international multi-lingual character and virtual band who is known for performing the Gummy bear-related series of songs on various albums, including I Am Your Gummy Bear and La La Love to Dance. It is most notable for the song and video "I'm A Gummy Bear (The Gummy Bear Song)".

The name 'Gummibär' is taken from a German brand of baby bear-shaped gum candy. The highly stylized green blue-eyed character is usually naked except for orange underwear and sneakers. Gummibär also seems to be bitten with a small portion of the upper left ear missing. The bear's muzzle or, allowing for anthropomorphism, his mustache and goatee, appear to be sugar-crusted, and the character only has two small teeth spaced far apart on his lower jaw. Gummibär's right iris and pupil is greater in size than the corresponding left-sided features.

Gummibär's popularity as a phenomenon is very similar to that of Crazy Frog, characterized by repetition of lyrics and singing of catchy melodies. Variants of the character's music have been released in more than 11 languages, including English, Hungarian, French, German, Spanish, Swedish, Polish, and Portuguese.

The related products are marketed by 'Gummybear International', who are responsible for the creation, development, and branding of Gummibär animations, as well as musical content and production. Merchandise includes musical and video products (CDs, DVDs, downloads and ringtones) and video games. The company is headquartered in New Jersey, United States.

In June 2012 Gummybear International gained a licensing and co-branding deal with Greece based Bulgarian toy manufacturer, 'Jumbo'.