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Grupo RBS

RBS Participações S.A.
Grupo RBS
Private
Industry Broadcasting
Publishing
Logistics
Genre Communications
Founded August 31, 1957 (1957-08-31) in Porto Alegre, Rio Grande do Sul
Founder Maurício Sirotsky Sobrinho
Headquarters Brazil
Area served
Rio Grande do Sul
Santa Catarina
Products Nelson Pacheco Sirotsky
Jayme Sirotsky
IncreaseR$ 1,38 billion  (2012)
Number of employees
6,000 (2015)
Website gruporbs.com.br

Grupo RBS is a Brazilian media conglomerate founded on August 31, 1957 by Maurício Sirotsky Sobrinho. One of Brazil’s largest communication groups, it is also the largest one affiliated with Rede Globo. The media group is made up by radio and television stations as well as newspapers and online news portals, which deliver journalistic and entertainment content. Along with its more than 6,000 employees, Grupo RBS constitutes the second largest company in Brazil when it comes to the number of journalists employed.

Grupo RBS’ news platforms: - 18 broadcasting TV stations affiliated to Rede Globo (RBS TV) - 2 local broadcasting TV stations (TVCOM Florianopolis and OCTO OC Porto Alegre) - 24 radio stations (Rádio Gaúcha, Rádio Atlântida, Rádio Itapema, Rádio Cidade, Rádio Farroupilha, Rádio CBN Porto Alegre, Rádio CBN Diário, Rádio Rural) - 8 newspapers (Zero Hora, Diário Gaúcho, Pioneiro, Diário de Santa Maria, Diário Catarinense, Hora de Santa Catarina, Jornal de Santa Catarina, A Notícia).

Grupo RBS also operates a digital company, e.Bricks Digital, made up of technology enterprises through which the media group makes itself present in areas such as technology and digital media, mobile and segment-specific e-commerce.

Grupo RBS has yet other branches of operation: HSM (executive education, media and events company) – Digital Product Development unit – Kzuka (aimed at young audiences) – Events – RBS Publicações (book publishing) – Orbeat Music (record company) – Mídia Gráfica (printing) – Vialog (logistics company) – Fundação Maurício Sirotsky Sobrinho (social trust).

Upon becoming associate partner of Rádio Gaúcha, back in 1957, Maurício Sirotsky Sobrinho gives a head start on Grupo RBS’ foundation. Five years later, TV Gaúcha is established in Porto Alegre and later on, in 1967, becomes affiliated to Rede Globo. In 1969, Brazil’s first regional broadcasting TV network is founded (TV Caxias, at Caxias do Sul), and in the following year RBS acquires its first newspaper, Zero Hora. In 1973, RBS’ FM radio network begins taking shape – Rádio Atlântida FM is established in Porto Alegre three years after that. The expansion towards Santa Catarina starts to take place in 1979, when RBS TV first station is inaugurated at Florianópolis. One year later, radio station Rádio Farroupilha AM, from Porto Alegre, is incorporated to the multimídia group and in 1981 Rádio Atlântida FM establishes affiliated network stations at Florianópolis and Blumenau. Radio station Diário da Manhã FM, at Santa Catarina’s capital, also incorporated to Grupo RBS in the same decade.


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