Gravity4
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| Private | |
| Industry | Software |
| Founded | July 17, 2014 in San Francisco, United States |
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Key people
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Gurbaksh Chahal (Founder, CEO) |
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Number of employees
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400 |
| Website | gravity4 |
Gravity4 is an online advertising technology company based in Florida. The company operates with over 400 employees and has offices in New York, Chicago, United Kingdom, Netherlands, Norway, Finland, Ireland, Brazil, China, Denmark, Canada, Romania, Australia, Columbia, Mexico, Taiwan, Malaysia, Bermuda, Spain, and Sweden. It also holds one of eight direct seats on Facebook's Ad Exchange. Gravity4's technology facilitates the purchase of online advertising.
Gravity4 was founded in July 2014 by Gurbaksh Chahal. Since its founding, the Gravity4 acquired other companies, including Conyak, Exovue, Triggit, Pixels, Zurmo, Argyle Social, Kanary NEST, EZlike, and adX Search.
Gravity4 also placed a $350 million unsolicited bid to buy Rocket Fuel Inc., a publicly traded programmatic media-buying platform in May 2015. By June 2016, the company had made a number of acquisitions of small advertising technology companies.
In 2016, founder Gurbaksh Chahal handed over his CEO role to his sister, Kamal Kaur, after a judge ruled he had violated his domestic violence probation.
Gravity4 marketing software enables advertisers to handle programmatic and real-time bid advertising as well as analyze data. The company uses data management software and programmatic ad buying technologies as tools to create an ad buying stack. Advertising purchases include selling, reporting, measurement, inventory management and billing.
In May 2015, a female employee who was a former senior vice president at Gravity4 sued the company, claiming that she was harassed and discriminated against because of her age and gender, and secretly and illegally spied on during her time with the company. The lawsuit alleges that, during her job interview, the plaintiff was questioned about her thoughts on Gurbaksh Chahal's criminal history of domestic violence, and that the conference room where the interview took place was bugged with cameras and microphones so that Chahal could watch the interview.
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