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Rocket Fuel Inc.

Rocket Fuel Inc.
Public
Traded as FUEL
Industry Marketing and Advertising
Founded 2008; 9 years ago (2008)
Founders George John, Richard Frankel, Abhinav Gupta
Headquarters Redwood City, CA, US
Number of locations
20
Area served
North America, Europe, and Japan
Key people
Randy Wootton, CEO
Richard Frankel, President
Abhinav Gupta, Senior Vice President of Engineering
Number of employees
900+
Website rocketfuel.com

Rocket Fuel is an ad technology company based in Redwood City, California. It was founded in 2008 by alumni of Yahoo!.

Rocket Fuel completed an initial public offering in September 2013. The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million. By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.

Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.


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