Granite Flats
| Granite Flats | |
|---|---|
Cast and logo of Granite Flats, season 1.
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| Starring |
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| Opening theme | "The End of the World" |
| Country of origin | United States |
| Original language(s) | English |
| No. of seasons | 3 |
| No. of episodes | 24 |
| Production | |
| Producer(s) | Derek Marquis Jeff T. Miller Scott Swofford Terri Pappas Jared Shores |
| Location(s) | Salt Lake County and Utah County, Utah |
| Running time | 60 minutes each episode |
| Release | |
| Original network | BYUtv |
| Original release | April 7, 2013 – June 25, 2015 |
| External links | |
| Website | |
Granite Flats is BYUtv's first original scripted television drama series. The show is set in a small Colorado town in the early 1960s during the Cold War, and follows several of the town's citizens as mysterious and potentially dangerous circumstances arise. Season 1 launched on April 7, 2013. The cast was joined by actors Christopher Lloyd and Cary Elwes for its second season, that premiered April 6, 2014.Parker Posey and George Newbern joined the cast for season 3, premiered online April 4, 2015, before the TV season launch scheduled for October. It has an audience of approximately 500,000 households per episode.
On April 20, 2015 it was announced that Granite Flats would join Netflix; all three seasons launched on the streaming service on May 15, 2015.
On June 25, 2015, Granite Flats Executive Producer Scott Swofford announced the end of the series after three seasons, calling it a "huge success."
The show was produced in Salt Lake City, Utah, in a former high school converted into eight dedicated sets recreating early 1960s America. Because BYUtv is intended for a family audience that shares Mormon values, there is no smoking, no adult or extramarital content, and all alcohol consumption is portrayed in a distinctly negative light.
During 2010 and 2011, newly appointed BYUtv director of content, Scott Swofford, commissioned focus groups targeting TV viewers who were at least nominally religious, to see what they liked, disliked and wanted in TV. Swofford summarized the results as, "We want to be entertained. Then we'll stick around for the message." This led to the creation of the pilot for Granite Flats, which became BYUtv's first and flagship original scripted television drama series, and went on to significantly expand the channel's audience, eventually attracting about 500,000 viewers per episode, compared to the previous top-rated show, Love of Quilting, which typically drew under 10,000.
According to Swofford the show is funded and non-profit: "We're not ad-driven, so we're not looking at the Nielsens the next day and saying, 'Oh gosh, did we do okay?' We're saying 'Did it work? Is it happening? Is it reaching the audience we want?' ... It's a whole different metric, and it is weird to have the opportunity to play in this arena without having to obey some of those rules. It makes it possible to do independent work." Each show cost $800,000, about a third of the industry standard in Hollywood.
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