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Gosha Rubchinskiy

Gosha Rubchinskiy
Born 29 June 1984
Moscow, Russia
Other names Гоша Рубчинский
Education Moscow College of Technology and Design
Label(s) GOSHA RUBCHINSKIY (ГОША РУБЧИНСКИЙ)

Georgiy Aleksandrovich Rubchinskiy (Russian: Георгий Александрович Рубчинский), known as Gosha Rubchinskiy (Russian: Гоша Рубчинский), is a Russian fashion designer and photographer and the founder of his eponymous brand (ГОША РУБЧИНСКИЙ). Rubchinskiy takes inspiration from the fall of the Iron Curtain, Russian street and youth culture, and his experiences to create his collections, pushing Russian iconography, both past and present, onto the world stage through his runway shows and his imagery.

Rubchinskiy wanted to work in fashion at a young age, and in college began hairdressing and makeup, which put him in the fashion circles of Russia.

Referencing Ronald Reagan's Cold War-description of the USSR, Rubchinskiy’s first collection, Empire of Evil was presented at the end of 2008 for SS/09. His second collection, Growing and Expanding, was shown in a disused Orthodox church-turned-gym in Moscow’s suburbs. Rubchinskiy’s third collection, The sunrise is not far behind the mountains, consisted of three parts: a video shot in St. Petersburg, a book of photographs and the collection itself. In 2010, the designer presented his forth collection, Slave, as a part of Fashion East Menswear Installation. Rubchinskiy has been working with Comme des Garçons since 2012.

In the summer of 2011 Gosha launched the project Transfiguration in a gallery space attached to a photography workshop and skate-park on the island of New Holland in Saint Petersburg, Russia - area that had been closed to the public for the previous three-hundred years. The Transfiguration book, made with the help of publisher Junsuke Yamasaki and art director Pavel Milkyakov was published in 2012. It was followed by the film two years later that epitomised his brand identity: strong young men with vulnerable expressions wearing a uniform derived from 80s punk music and 90s skate culture. Making reference to Russia’s orthodox past through glimpses of religious paintings, and a soundtrack ranging from Igor Stravinsky’s Firebird suite to t.A.T.u., the film illuminates a country undergoing political, economic and cultural turmoil whilst proving that its maker belongs to a post-Soviet generation bent on creative change.


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