Gordon Roddick
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Anita Roddick DBE |
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| Born |
Anita Lucia Perella 23 October 1942 Littlehampton, England |
| Died | 10 September 2007 (aged 64) Chichester, West Sussex, England |
| Cause of death | Cerebral haemorrhage |
| Known for | Businesswoman, founder of The Body Shop, charity work |
| Title | Dame |
| Spouse(s) | Gordon Roddick (m. 1970–2007, her death) |
| Children | Justine, Sam |
| Parent(s) | Henry (deceased), Gilda |
| Website | www |
Dame Anita Lucia Roddick, DBE (23 October 1942 – 10 September 2007) was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries.
Roddick was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace and The Big Issue. In 1990, Roddick founded Children on the Edge, a charitable organisation which helps disadvantaged children in eastern Europe and Asia. She believed that business should offer a form of moral leadership, being a more powerful force in society than religion or government.
In 2003, Queen Elizabeth II appointed Roddick a Dame Commander of the Order of the British Empire.
In 2004, Roddick was diagnosed with liver cirrhosis due to long-standing hepatitis C. After she revealed this to the media in February 2007, she promoted the work of the Hepatitis C Trust, and campaigned to increase awareness of the disease.
Anita Roddick opened the first body Shop in 1976 with the aim of making an income for herself and her two daughters while her husband was away in South America, with the idea of providing quality skin care products in refillable containers and sample sizes, all marketed with truth rather than hype. She opened her second shop six months later. On her husband's return, he joined the business. By 1991, the Body Shop had 700 branches, and Roddick was awarded the 1991 World Vision Award for Development Initiative. In 1993 she told Third Way Magazine:
In 1997, Anita developed the Body Shop's most successful campaign ever, creating Ruby, the size 16 doll, who was thought to bear a passing resemblance to Barbie. The campaign evolved from a new strategic positioning developed by ethical communications consultancy Host Universal, who created the image of the naked red-haired doll, hands behind her head and wind in her hair, that became the embodiment of the campaign. The photographer was Steve Perry.
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