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Sam Roddick

Sam Roddick
Samheadshot.jpeg
Born (1971-07-01) 1 July 1971 (age 46)
Rustington, Sussex, England
Occupation Entrepreneur
Known for Businesswoman, founder of Coco de Mer, and Bondage For Freedom
Children Osha, daughter
Parent(s) Gordon Roddick
Anita Roddick
Website www.coco-de-mer.com

Samantha "Sam" Roddick (born 1 July 1971) is the founder of Coco de Mer, a British lingerie brand and retail store. She is the daughter of Body Shop founder and activist Anita Roddick.

Roddick is the younger daughter of Anita and Gordon Roddick. She was educated at Summerlea Primary School and then at Frensham Heights in Surrey until she was asked to leave at age 16. She gained only two O-Levels due to having undiagnosed dyslexia. On leaving Frensham, the mother of a schoolmate suggested she work with her in Nepal, which is where her activism began.

Roddick's early activism included talks, fundraisers and projects worldwide. In addition, she set up Cockroach, a youth magazine; and taught art in Vancouver. Roddick backed the Women's Equality Party's campaign to encourage women to vote in the UK's 2016 referendum on its membership of the EU.

In December 2001, Roddick opened Coco de Mer in Covent Garden's Monmouth Street with an evening hosted by Dave Stewart, and a fly-poster campaign by Saatchi and Saatchi. In 2004 Roddick was prevented from registering the Coco de Mer name as a trade mark by French fashion designer Coco Chanel, the lawsuit citing the similarity in product range and name.

In 2011 the brand was purchased by British sex shop Lovehoney. In April 2014 former La Perla brand director Lucy Litwack was appointed as managing director of the company.


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