The golliwog, golliwogg or golly is a black fictional character created by Florence Kate Upton that appears in children's books in the late 19th century usually depicted as a type of rag doll. It was reproduced, both by commercial and hobby toy-makers as a children's toy called the "golliwog", and had great popularity in the UK and Australia into the 1970s. The doll is characterised by black skin, eyes rimmed in white, clown lips and frizzy hair. Though home-made golliwogs were sometimes female, the golliwog was generally male. For this reason, in the period following World War II, the golliwog was seen, along with the teddy bear, as a suitable soft toy for a young boy.
The image of the doll has become the subject of controversy. Whilst some people see the dolls as innocuous toys, its depiction of black people has been accused of being racist, along with pickaninnies, minstrels, mammy figures, and other caricatures. The golliwog has been described as "the least known of the major anti-Black caricatures in the United States". In recent years, changing political attitudes with regard to race have reduced the popularity and sales of golliwogs as toys. Manufacturers who have used golliwogs as a motif have either withdrawn them as an icon, or changed the name. In particular, the association of the golliwog with the pejorative term "wog" has resulted in use of alternative names such as "golly" and "golly doll".
Florence Kate Upton was born in 1873 in Flushing, New York, the daughter of English parents who had emigrated to the United States three years previously. Following the death of her father, she moved back to England with her mother and sisters when she was fourteen. There she spent several years drawing and developing her artistic skills. To afford tuition to art school, she illustrated a children's book entitled The Adventures of Two Dutch Dolls and a Golliwogg. The 1895 book included a character named the Golliwogg, who was first described as "a horrid sight, the blackest gnome", but who quickly turned out to be a friendly character, and is later attributed with a "kind face." A product of the blackface minstrel tradition, the Golliwogg had jet black skin; bright red lips; and wild woolly hair. He wore red trousers, a shirt with a stiff collar, red bow-tie, and a blue jacket with tails – all traditional minstrel attire.