Goji Electronics

Goji

Type	Public
Industry	Music technology, Audio, Consumer electronics, Telecommunications equipment
Founded	2011
Headquarters	Hemel Hempstead, United Kingdom
Area served	Global
Key people	Tinchy Stryder, Lord Kalms, Alison van Veggel
Products	Headphones Audio equipment Tablet computer/Mobile accessories Laptop/Netbook Cases, Slipcases
Services	Music technology, information and communications technology services, entertainment, retail
Net income	£245.3 million (Q2 2012)
Owner	Dixons Carphone, Tinchy Stryder, Lord Kalms
Number of employees	3,300
Website	Official website

Goji Electronics, Inc. is a producer of computer, smartphone, audio products and equipment headquartered in Hemel Hempstead, United Kingdom. The audio division of the company was founded by grime artist and entrepreneur Tinchy Stryder and DSG International plc president Lord Kalms, and primarily produces products under the brand Goji Tinchy Stryder.

Since the inception of Goji, its products have been distributed by Dixons Carphone plc and its predecessor DSG International plc. The collaboration between Dixons and Kwasi Danquah III leads to an expansion of Goji Electronics into the headphones and audio equipment market.

Stryder, Lord Kalms and Dixons Carphone plc all own shares in Goji.

The company was founded in December 2011, and debuted its first product, consumer electronics accessories, in early 2012. Goji Electronics inception was made with DSG International plc granted exclusive rights to manufacture and develop Goji-branded products. With DSG International handling production of the products, Lord Kalms and Kwasi Danquah III are free to handle promoting the new line. Goji intends to primarily rely on celebrity endorsements, particularly by popular professional athletes, popular musicians, to help market the line to a demographic of fashion-conscious young men and women.