Glamour photography is a genre of photography in which the subjects are portrayed in erotic poses ranging from fully clothed to nude. The term may be a euphemism for erotic photography. For glamour models, right body shape and size is directly related to success. This is particularly true of the female breast, where having their size and shape altered by breast implants is considered crucial for success in the glamour industry.
This type of photography is colloquially known as "cheesecake" for women and "beefcake" for men.
Glamour photography is generally a composed image of a subject in a still position. The subjects of "glamour" photography for professional use are often professional models, and the photographs are normally intended for commercial use, including mass-produced calendars, pinups and men's magazines such as Maxim; but amateur subjects are also sometimes used, and sometimes the photographs are intended for private and personal use only. Photographers use a combination of cosmetics, lighting and airbrushing techniques to produce an appealing image of the subject.
Until the later half of the 20th century glamour photography was usually referred to as erotic photography. Early erotic photography was often associated with "French postcards", small postcard sized images, that were sold by street vendors in France. In the early 1900s the pinup became popular and depicted scantily dressed women, often in a playful pose, seemingly surprised or startled by the viewer. The subject would usually have an expression of delight which seemed to invite the viewer to come and play. During World War II pin-up pictures of scantily clad movie stars were extremely popular among American servicemen. Betty Grable was one of the most famous pinup models of all time; her pinup in a bathing suit was extremely popular with World War II soldiers.